Staged penthouse living room with afternoon light catching a brass floor lamp beside cream linen sofas and a Carrara marble coffee table

Currently Staged

One57 Penthouse, Manhattan

4,200 sq ft · Bespoke Tier · Sold 9% over ask

Staging Investment Calculator

Know the number
before the conversation.

8008,000

Curated layers. Art, scent, linen. From $15/sq ft.

Estimated Investment

$90,000· Penthouse · Signature

Includes furniture, art, accessories, styling, and removal. 48-hour install guaranteed.

$1,500 scheduling deposit holds your date · Remainder due at install

The Walkthrough

Room by room, the story
becomes the asking price.

Staged luxury apartment entry foyer with marble console table, oversized mirror, and dried pampas grass in travertine vase
01 — Entry Foyer

01 — Entry Foyer

The first six feet set the price.

A single console, a mirror angled to catch light from the west-facing window, two stems of dried pampas in a travertine vessel. Nothing more. Buyers step in and already feel the scale.

48hrs

From empty to dressed

$0

Buyer objections logged

"The foyer alone changed the first showing. Offer came in that afternoon."

Marcus Delgado, Compass NYC

Staged luxury penthouse living room with Italian linen sectional sofa, brass floor lamp, and panoramic city views through floor-to-ceiling windows
02 — Living Room

02 — Living Room

Furniture that knows its place.

Italian linen sectional positioned to frame the skyline, not fight it. A brass floor lamp placed where afternoon light already falls. The rug defines the room before the buyer can articulate why.

23%

Average sale over asking

11days

Average days on market

"Every buyer who walked through made an offer. Three of them above ask."

Priya Mehta, Douglas Elliman

Staged luxury primary bedroom suite with Belgian linen duvet, white orchid on nightstand, and soft morning light through sheer curtains
03 — Primary Suite

03 — Primary Suite

Sleep as aspiration.

Belgian linen duvet, turned at a precise angle. A single orchid on the nightstand — white, not pink. The scent of cedar and vetiver already settling into the air when the door opens.

6hrs

Photography turnaround

100%

Listings sold within 30 days

"The suite photographed like a five-star hotel. Listing went viral on Instagram."

James O'Sullivan, Sotheby's International

Staged penthouse terrace with teak outdoor furniture, two champagne flutes on side table, and panoramic city skyline view at golden hour
04 — Terrace

04 — Terrace

The outdoor room closes the deal.

Teak furniture oiled and positioned for golden hour. Two champagne flutes on the side table — empty, but suggesting a life already lived here. The terrace becomes the reason they pay the number.

$4.2M

Average listing price served

ROI on staging investment

"The terrace staging alone justified the full ask. Buyers were negotiating up."

Sofia Nakamura, Christie's Real Estate

By the Numbers

The staging pays
for itself before closing.

Across 340 properties staged since 2019, our numbers hold. Not averages — minimums.

23%

Average sale over asking price

Across all property types and tiers

Buyers don't negotiate against a staged space. They negotiate to own the life it implies.

Staged luxury condominium kitchen with Carrara marble island, single white orchid, and polished brass fixtures catching afternoon light
11

Days on market, median

vs. 47-day market average

48hrs

Maximum install time

Any property, any tier

340+

Properties staged since 2019

$1.2B in total sales volume

"The ROI on staging is the only guaranteed return in real estate."

— Catherine Wren, Managing Director, Wren & Associates Realty

Reserve Your Date

Client Results

The agents who closed
above ask, on record.

Stage dressed a 4,100 sq ft penthouse in 46 hours. The photography went live Tuesday morning. We had four offers by Thursday, all above ask. I will never list a unit without them again.
Marcus Delgado, senior listing agent in dark suit, professional headshot

Marcus Delgado

Senior Listing Agent · Compass NYC

Upper West Side Penthouse · $6.8M · Sold 18% over ask

We had 22 model units across two towers. Stage delivered all of them in under a week, each one photographing differently. The developer sold 60% of inventory before the building topped out.
Priya Mehta, real estate director in professional attire, confident expression

Priya Mehta

Director of Development Sales · Douglas Elliman Development Marketing

Two Glass Tower Development · 22 Units · $340M Total

Divorce liquidation is emotionally loaded. Stage came in, removed all personal identity from the home, and replaced it with aspiration. The marital home sold in nine days. Both parties were satisfied.
James O'Sullivan, attorney in navy suit, law firm office background

James O'Sullivan

Partner, Family Law Division · O'Sullivan & Reyes LLP

Marital Estate Liquidation · Tribeca · $4.1M

Staged luxury penthouse dining room with long marble table, sculptural pendant lighting, and evening city skyline view through floor-to-ceiling windows

“The space doesn't sell itself. We give it a voice.”

— Alexandra Voss, Founder

Next Step

Reserve your
staging date.

A $1,500 scheduling deposit holds your installation window. We confirm within 4 business hours.

48-hour install guaranteed · All tiers available